Viral marketing, one of the most effective and fastest promotional techniques, plays a vital role in increasing the revenue of any online business with minimum effort. The primary objective of this technique is to circulate your message and get people to know about you and your company on the Internet. Moreover, this is a cost-effective technique depending mainly on word of mouth promotion. Utilize Effective Marketing Campaigns Viral marketing campaigns play a major role in enhancing the visibility of your website in leading search engines. An effective viral marketing campaign uses both non-interactive media such as articles, videos or podcasts and interactive content like web-based games or alternate reality games (ARGs) to get the message out. To be successful in online marketing, implement an effective viral marketing strategy for your business. The following techniques can help: • Write compelling articles pertaining to your services or products and submit these to social networking and book marking sites, blogs, forums, articles, press releases, e-books and other online resources • Give away valuable products or services • Exploit common human behaviors and motivations • Utilize existing communication networks to spread your messageBenefits of Viral Marketing With viral marketing, you can: • Increase your website’s visibility • Drive a tremendous amount of targeted traffic • Increase online leads and sales • Promote new products or services • Build your brand or name recognition • Increase the response rates on marketing efforts • Enhance your one way link popularityFind an Efficient Internet Marketing Firm Whatever may be the kind of website you have – huge or small – utilize innovative viral marketing services to spread your business message on the Internet. Brilliant service providers will develop a unique concept to advertise your business and secure further exposure for it.

The one virtue that helps sites overcome the competition online is creativity. With so many competing, you must use every method of marketing you can to stay ahead.
Do you have a killer product? A really cool website? If people don’t know you are there, none of it matters and you won’t make a dime. Worst of all, your business could die a slow, anonymous death.
There are a lot of methods used by e-commerce sites to advertise and drive traffic. Some of them will really give you a boost in the rankings. One of these methods is Viral Marketing.
While we normally reckon of the term ‘viral’ with ‘virus’ a term that all computer owners dread Viral Marketing isn’t what it may appear. You’re not using a virus to market your business; in reality, this is just a way to utilize the best aspects of word of mouth advertising. It is much more effective than pop up ads and spyware.
Viral Marketing Overview
Viral Marketing is also known as Viral Advertising. This is a technique of marketing that is very effective in building awareness for a company. By using media to reach out to the public, Viral Marketing uses entertaining or informational media to promote the product without directly using it. These media are forwarded from person to person, who then delight in the entertainment, and have exposure to your website link and product line.
Briefly, the concept is that if people like the media content, they will continue to keep passing it on to friends and family. The company (you) sponsor a specific media like a amusing video, a cool game or an amusing tale. It is passed around along with your company logo or brand which may contain product descriptions or other material to promote your company or product.
This is a pretty low cost method of advertising that is extremely effective. It avoids being logged as spam mail because each email is sent individually by a friend of the person who receives it. The person who receives it won’t block the email address of someone they know.
Some companies offer discounts, rebates and other incentives to help spread their viral marketing. Companies track the number of recipients that get the viral marketing from a single person to determine the incentive they earn.
Using Viral Marketing to your advantage
The huge advantage to viral marketing is you get a lot of publicity and public awareness for your business. Your traffic will increase with potential customers. All it takes is a small creativity and maybe a few incentives to reach out to a large number of people in a very personal manner and introduce them to your existence.
Many sites are catching on to the effectiveness of viral marketing and advertising. Use it to keep your business healthy and growing. Along with search engine optimization and other methods, viral marketing can easily place you in the lead when it comes to rankings.
Some say viral marketing is a bit sneaky. Maybe. But it is nevertheless effective. People come across your media entertainment and pass them along to a friend, who passes it to another friend, and so on. This is a low cost method of advertising that can keep your bottom line healthy and pleased. All it takes is a excellent thought, a gripping video or a fun game. Make a buzz about it make gossip it is an effective way to market movies. Remember “The Blair Witch Project”? Use the same method for your company.
Several large companies have successfully used viral marketing. An example is Microsoft’s Hotmail. They were the first huge company to use this marketing method and it worked wonderfully for them.
Let viral marketing work its magic for you. Act now and see where this unique method of marketing takes you and your sales.

What is viral marketing? What is so special about it? Are there benefits that you can get by applying it as one of your marketing strategies? Viral marketing has helped thousands of marketers to do well in their online businesses. Traffic has been increased tremendously, their websites have thus been incredibly exposed and increased in visibility, and the sales revenue for these businesses have experienced exponential growth. What then are exactly the benefits you can reap from viral marketing power? In what ways does viral marketing reward you handsomely?(1) It helps to build your customer listAs in off-line marketing, online marketing requires the quantity and quality of customers for the success of your business. The customer list is so vital that it can literally make or break your marketing campaign. Customer A is thoroughly satisfied with your offer and recommends to friend B who also takes up the offer and in turn recommends it to C. This process paves the way for your list to grow. You are experiencing word-of-mouth referral in action. The results are often encouraging. (2) It helps bring about exponential growthOne of the benefits from viral marketing power is the exponential growth that your business will experience. Being viral, it resembles in some ways to the flu bug virus. It is often contagious. Excellent impression and encouraging words of recommendation about your product or service will both do wonders for the traffic and sales of your business. Your clicks and conversions will increase in the long run. (3) It helps build your credibilityThrough time, as your business becomes more known on the web through the increase in traffic and visibility, your credibility in the eyes of your customers will increase tremendously. Customers have begun to trust and have confidence in your products. You will be receiving excellent noise and buzz about your present and future offers. One excellent thing leads to another – your website will experience high traffic and excellent comments, both of which will impact positively on your business. (4) It increases the visibility of your siteReceiving a excellent buzz and noise about your offer is another benefit from viral marketing power. This effect is powerful as it brings visitors and customers alike coming to your site for more information about your new offers. You will be able to close sales much more easily this way, as customers have come to know much about your site and what you are offering. (5) It helps to reduce promotional costsMarketing costs are usually high, but viral marketing effectively helps reduce promotional costs as well as marketing costs. Promotions done the normal way are usually costly. Viral marketing helps the aspect of promotion – your customers recommends your offers to their friends, work colleagues and relatives. They are the ones really activating viral marketing. (6) It yields results beyond boundariesHaving the capability of producing results regardless of boundaries is undoubtedly one of the more vital benefits from viral marketing power. Viral marketing produces miracles in social bookmarking sites. These are sites where you can join and add your links to allow users to bookmark your content. You will realize that there are many opportunities to market your products and bring in the traffic to your site. You can apply different strategies specially tailored to each bookmarking site. In conclusion, viral marketing is explosive. Use it to bring in the traffic, sales and revenue for your business. In fact, viral marketing with its power offers the best solution for exponential growth for any online business.

Viral marketing is based on how humans behave naturally . The simplest way to describe Viral Marketing is to compare it to word of mouth marketing. ‘Viral Marketing’ is a term that emerged in the late 1990s during the first fantastic internet boom and while many of the buzzwords and wisdoms to emerge from that age have cheerfully and gratefully been forgotten, the notion behind viral marketing is as relevant today as ever. One example of successful viral marketing is Hotmail, a company, now owned by Microsoft, that promotes its service and its own advertisers’ messages in every user’s e-mail. But, viral marketing is one of the simplest and cheapest things you can do to grow your online presence and turn your efforts into a money maker. Viral marketing has certainly gained its popularity over the global network. More and more businesses are adopting this marketing strategy to gain their honest share in the market. The approach developed by Hotmail in increasing its number of subscribers is one classic example of viral marketing. How Hotmail Did ItHotmail is one of the first web-based email provider that gives away email addresses for free. Their marketing approach starts by giving free web-based email addresses and additional services. Each of the messages sent with a Hotmail address has an advertisement at the bottom that goes: “Get your private, free email at http://www. hotmail. com. ”Then, of course, Hotmail subscribers will use the service to send messages to their friends and colleagues. These friends and colleagues will get the message and read it, and then clicks on the link at the bottom. They will also sign up and be a subscriber like what the sender did. Then these new subscribers will also email their own set of friends. The cycle goes on and on. This is why viral marketing has the power of reaching thousands, even millions, of people in such a small time and with small effort from the one who initiates it. Elements of Viral MarketingDr. Ralph Wilson, an e-commerce consultant, named six elements or basic principles of viral marketing. A viral marketing technique need not have all of these, but the more principles it follows, the more powerful the strategy will be. 1. Give away products or services. This is the first and most basic principle of viral marketing. When a person hears the word “free,” it elicits the interest in him and will avail of that free product or service, for sure. Having cheap or inexpensive products may also do the trick, but “free” will give much quicker results. Patience is vital in viral marketing. Giving away products for free may not earn profit today but if the business gets to develop customer base by giving something for free, it will soon generate income for them. 2. Simple transfer to others. The medium used to carry the marketing message to other people should relatively be simple. Viral marketing has been powerful over the internet because of the ease of communication the technology offers. Email, web sites, software downloads are just some examples that can be used in viral marketing. Also, it is better that the message be small for simple copying and transmission. Simple and small but straight to the point is best, just like Hotmail’s advertisement at the bottom of each email sent out. 3. Scalability from small to very large. When viral marketing is used as a marketing style, it is best that the business is prepared for rapid growth. In cases of increasing web traffic thru viral advertising, the web owner should make sure that the host server is prepared enough to handle the expected increase in traffic within a small period of time. This should not be taken for granted; else, it will defeat the purpose of doing viral marketing. Once people notice that the site takes a long time to load, they will just leave and forget about it. That means an automatic loss of potential customers. 4. Exploit motivation and behaviors. A marketing strategy that builds on motivation and behaviors of people for its transmission is a certain plus. People like to be well loved. This motivation will drive them to communicate to more and more people to be known. 5. Utilize existing networks. According to social scientists, an average person has about 8 to 12 members in their close network of family, friends and colleagues. Moreover, internet gives way to making a larger network circle. Learning to use these existing networks in viral marketing will yield better results. 6. Take advantage of other’s resources. Viral marketing need not consume all your resources away. Using other web sites in posting your articles, for example, will get them read by a large number of people without the need of making your own web page. It is best to learn these basic elements or principles of viral marketing first before really doing it. Being to aggressive without doing your homework may just lead to hurt instead of success. Try to adopt those that may be applicable to your product. Use all of the principles, if possible, for a more successful output.

Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in today’s ultra-permission-based world. Especially when you tell visitors nothing about their friend’s or family’s privacy in the space directly next to the e-mail form. A right viral campaign gets forwarded because consumers are compelled to do so by the glory of the content, not because you bribed them with points or something else. What absolutely will not work: Suggesting that e-mail recipients forward your message to their friends and family will not work. Adding a line at the bottom of your e-mail that reads “Please feel free to forward this message to a friend” is more likely to get it deleted than forwarded. What absolutely will work: Offering something worthy of sharing like a valuable discount, vital information or offering an incentive for sharing like additional entries into a sweepstakes or an added discount or premium service will work. Relevant or timely information, research, or studies that are included in your e-mail might encourage the recipients to share with their family and friends. Interactive content like a quiz or test, especially if it’s fun, will inspire forwarding. Jokes and cartoons are nearly always forwarded to everybody the recipient knows.   Why?  Because they are entertaining and entertainment is meant to be shared. A really cool multimedia experience is always going to achieve a lot of pass-along. Rich media is new and the novelty and tech factors alone are often enough to make the e-mail recipient keen to share it. Oops!  Nearly forgot one really vital thing. . . . You can craft a brilliant e-mail following all the rules, but if a consumer visits your site and has an experience less that what was promised, you are going to achieve viral marketing, alright. . . the terrible kind.   So be certain that your product or service is ready and is as advertised.

Viral marketing is based on how humans behave naturally . The simplest way to describe Viral Marketing is to compare it to word of mouth marketing. ‘Viral Marketing’ is a term that emerged in the late 1990s during the first fantastic internet boom and while many of the buzzwords and wisdoms to emerge from that age have cheerfully and gratefully been forgotten, the notion behind viral marketing is as relevant today as ever. One example of successful viral marketing is Hotmail, a company, now owned by Microsoft, that promotes its service and its own advertisers’ messages in every user’s e-mail. But, viral marketing is one of the simplest and cheapest things you can do to grow your online presence and turn your efforts into a money maker. Viral marketing has certainly gained its popularity over the global network. More and more businesses are adopting this marketing strategy to gain their honest share in the market. The approach developed by Hotmail in increasing its number of subscribers is one classic example of viral marketing. How Hotmail Did ItHotmail is one of the first web-based email provider that gives away email addresses for free. Their marketing approach starts by giving free web-based email addresses and additional services. Each of the messages sent with a Hotmail address has an advertisement at the bottom that goes: “Get your private, free email at http://www. hotmail. com. ”Then, of course, Hotmail subscribers will use the service to send messages to their friends and colleagues. These friends and colleagues will get the message and read it, and then clicks on the link at the bottom. They will also sign up and be a subscriber like what the sender did. Then these new subscribers will also email their own set of friends. The cycle goes on and on. This is why viral marketing has the power of reaching thousands, even millions, of people in such a small time and with small effort from the one who initiates it. Elements of Viral MarketingDr. Ralph Wilson, an e-commerce consultant, named six elements or basic principles of viral marketing. A viral marketing technique need not have all of these, but the more principles it follows, the more powerful the strategy will be. 1. Give away products or services. This is the first and most basic principle of viral marketing. When a person hears the word “free,” it elicits the interest in him and will avail of that free product or service, for sure. Having cheap or inexpensive products may also do the trick, but “free” will give much quicker results. Patience is vital in viral marketing. Giving away products for free may not earn profit today but if the business gets to develop customer base by giving something for free, it will soon generate income for them. 2. Simple transfer to others. The medium used to carry the marketing message to other people should relatively be simple. Viral marketing has been powerful over the internet because of the ease of communication the technology offers. Email, web sites, software downloads are just some examples that can be used in viral marketing. Also, it is better that the message be small for simple copying and transmission. Simple and small but straight to the point is best, just like Hotmail’s advertisement at the bottom of each email sent out. 3. Scalability from small to very large. When viral marketing is used as a marketing style, it is best that the business is prepared for rapid growth. In cases of increasing web traffic thru viral advertising, the web owner should make sure that the host server is prepared enough to handle the expected increase in traffic within a small period of time. This should not be taken for granted; else, it will defeat the purpose of doing viral marketing. Once people notice that the site takes a long time to load, they will just leave and forget about it. That means an automatic loss of potential customers. 4. Exploit motivation and behaviors. A marketing strategy that builds on motivation and behaviors of people for its transmission is a certain plus. People like to be well loved. This motivation will drive them to communicate to more and more people to be known. 5. Utilize existing networks. According to social scientists, an average person has about 8 to 12 members in their close network of family, friends and colleagues. Moreover, internet gives way to making a larger network circle. Learning to use these existing networks in viral marketing will yield better results. 6. Take advantage of other’s resources. Viral marketing need not consume all your resources away. Using other web sites in posting your articles, for example, will get them read by a large number of people without the need of making your own web page. It is best to learn these basic elements or principles of viral marketing first before really doing it. Being to aggressive without doing your homework may just lead to hurt instead of success. Try to adopt those that may be applicable to your product. Use all of the principles, if possible, for a more successful output.

Viral marketing is based on how humans behave naturally . The simplest way to describe Viral Marketing is to compare it to word of mouth marketing. ‘Viral Marketing’ is a term that emerged in the late 1990s during the first fantastic internet boom and while many of the buzzwords and wisdoms to emerge from that age have cheerfully and gratefully been forgotten, the notion behind viral marketing is as relevant today as ever. One example of successful viral marketing is Hotmail, a company, now owned by Microsoft, that promotes its service and its own advertisers’ messages in every user’s e-mail. But, viral marketing is one of the simplest and cheapest things you can do to grow your online presence and turn your efforts into a money maker. Viral marketing has certainly gained its popularity over the global network. More and more businesses are adopting this marketing strategy to gain their honest share in the market. The approach developed by Hotmail in increasing its number of subscribers is one classic example of viral marketing. How Hotmail Did ItHotmail is one of the first web-based email provider that gives away email addresses for free. Their marketing approach starts by giving free web-based email addresses and additional services. Each of the messages sent with a Hotmail address has an advertisement at the bottom that goes: “Get your private, free email at http://www. hotmail. com. ”Then, of course, Hotmail subscribers will use the service to send messages to their friends and colleagues. These friends and colleagues will get the message and read it, and then clicks on the link at the bottom. They will also sign up and be a subscriber like what the sender did. Then these new subscribers will also email their own set of friends. The cycle goes on and on. This is why viral marketing has the power of reaching thousands, even millions, of people in such a small time and with small effort from the one who initiates it. Elements of Viral MarketingDr. Ralph Wilson, an e-commerce consultant, named six elements or basic principles of viral marketing. A viral marketing technique need not have all of these, but the more principles it follows, the more powerful the strategy will be. 1. Give away products or services. This is the first and most basic principle of viral marketing. When a person hears the word “free,” it elicits the interest in him and will avail of that free product or service, for sure. Having cheap or inexpensive products may also do the trick, but “free” will give much quicker results. Patience is vital in viral marketing. Giving away products for free may not earn profit today but if the business gets to develop customer base by giving something for free, it will soon generate income for them. 2. Simple transfer to others. The medium used to carry the marketing message to other people should relatively be simple. Viral marketing has been powerful over the internet because of the ease of communication the technology offers. Email, web sites, software downloads are just some examples that can be used in viral marketing. Also, it is better that the message be small for simple copying and transmission. Simple and small but straight to the point is best, just like Hotmail’s advertisement at the bottom of each email sent out. 3. Scalability from small to very large. When viral marketing is used as a marketing style, it is best that the business is prepared for rapid growth. In cases of increasing web traffic thru viral advertising, the web owner should make sure that the host server is prepared enough to handle the expected increase in traffic within a small period of time. This should not be taken for granted; else, it will defeat the purpose of doing viral marketing. Once people notice that the site takes a long time to load, they will just leave and forget about it. That means an automatic loss of potential customers. 4. Exploit motivation and behaviors. A marketing strategy that builds on motivation and behaviors of people for its transmission is a certain plus. People like to be well loved. This motivation will drive them to communicate to more and more people to be known. 5. Utilize existing networks. According to social scientists, an average person has about 8 to 12 members in their close network of family, friends and colleagues. Moreover, internet gives way to making a larger network circle. Learning to use these existing networks in viral marketing will yield better results. 6. Take advantage of other’s resources. Viral marketing need not consume all your resources away. Using other web sites in posting your articles, for example, will get them read by a large number of people without the need of making your own web page. It is best to learn these basic elements or principles of viral marketing first before really doing it. Being to aggressive without doing your homework may just lead to hurt instead of success. Try to adopt those that may be applicable to your product. Use all of the principles, if possible, for a more successful output.

Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in today’s ultra-permission-based world. Especially when you tell visitors nothing about their friend’s or family’s privacy in the space directly next to the e-mail form. A right viral campaign gets forwarded because consumers are compelled to do so by the glory of the content, not because you bribed them with points or something else. What absolutely will not work: Suggesting that e-mail recipients forward your message to their friends and family will not work. Adding a line at the bottom of your e-mail that reads “Please feel free to forward this message to a friend” is more likely to get it deleted than forwarded. What absolutely will work: Offering something worthy of sharing like a valuable discount, vital information or offering an incentive for sharing like additional entries into a sweepstakes or an added discount or premium service will work. Relevant or timely information, research, or studies that are included in your e-mail might encourage the recipients to share with their family and friends. Interactive content like a quiz or test, especially if it’s fun, will inspire forwarding. Jokes and cartoons are nearly always forwarded to everybody the recipient knows.   Why?  Because they are entertaining and entertainment is meant to be shared. A really cool multimedia experience is always going to achieve a lot of pass-along. Rich media is new and the novelty and tech factors alone are often enough to make the e-mail recipient keen to share it. Oops!  Nearly forgot one really vital thing. . . . You can craft a brilliant e-mail following all the rules, but if a consumer visits your site and has an experience less that what was promised, you are going to achieve viral marketing, alright. . . the terrible kind.   So be certain that your product or service is ready and is as advertised.

Viral marketing is based on how humans behave naturally . The simplest way to describe Viral Marketing is to compare it to word of mouth marketing. ‘Viral Marketing’ is a term that emerged in the late 1990s during the first fantastic internet boom and while many of the buzzwords and wisdoms to emerge from that age have cheerfully and gratefully been forgotten, the notion behind viral marketing is as relevant today as ever. One example of successful viral marketing is Hotmail, a company, now owned by Microsoft, that promotes its service and its own advertisers’ messages in every user’s e-mail. But, viral marketing is one of the simplest and cheapest things you can do to grow your online presence and turn your efforts into a money maker. Viral marketing has certainly gained its popularity over the global network. More and more businesses are adopting this marketing strategy to gain their honest share in the market. The approach developed by Hotmail in increasing its number of subscribers is one classic example of viral marketing. How Hotmail Did ItHotmail is one of the first web-based email provider that gives away email addresses for free. Their marketing approach starts by giving free web-based email addresses and additional services. Each of the messages sent with a Hotmail address has an advertisement at the bottom that goes: “Get your private, free email at http://www. hotmail. com. ”Then, of course, Hotmail subscribers will use the service to send messages to their friends and colleagues. These friends and colleagues will get the message and read it, and then clicks on the link at the bottom. They will also sign up and be a subscriber like what the sender did. Then these new subscribers will also email their own set of friends. The cycle goes on and on. This is why viral marketing has the power of reaching thousands, even millions, of people in such a small time and with small effort from the one who initiates it. Elements of Viral MarketingDr. Ralph Wilson, an e-commerce consultant, named six elements or basic principles of viral marketing. A viral marketing technique need not have all of these, but the more principles it follows, the more powerful the strategy will be. 1. Give away products or services. This is the first and most basic principle of viral marketing. When a person hears the word “free,” it elicits the interest in him and will avail of that free product or service, for sure. Having cheap or inexpensive products may also do the trick, but “free” will give much quicker results. Patience is vital in viral marketing. Giving away products for free may not earn profit today but if the business gets to develop customer base by giving something for free, it will soon generate income for them. 2. Simple transfer to others. The medium used to carry the marketing message to other people should relatively be simple. Viral marketing has been powerful over the internet because of the ease of communication the technology offers. Email, web sites, software downloads are just some examples that can be used in viral marketing. Also, it is better that the message be small for simple copying and transmission. Simple and small but straight to the point is best, just like Hotmail’s advertisement at the bottom of each email sent out. 3. Scalability from small to very large. When viral marketing is used as a marketing style, it is best that the business is prepared for rapid growth. In cases of increasing web traffic thru viral advertising, the web owner should make sure that the host server is prepared enough to handle the expected increase in traffic within a small period of time. This should not be taken for granted; else, it will defeat the purpose of doing viral marketing. Once people notice that the site takes a long time to load, they will just leave and forget about it. That means an automatic loss of potential customers. 4. Exploit motivation and behaviors. A marketing strategy that builds on motivation and behaviors of people for its transmission is a certain plus. People like to be well loved. This motivation will drive them to communicate to more and more people to be known. 5. Utilize existing networks. According to social scientists, an average person has about 8 to 12 members in their close network of family, friends and colleagues. Moreover, internet gives way to making a larger network circle. Learning to use these existing networks in viral marketing will yield better results. 6. Take advantage of other’s resources. Viral marketing need not consume all your resources away. Using other web sites in posting your articles, for example, will get them read by a large number of people without the need of making your own web page. It is best to learn these basic elements or principles of viral marketing first before really doing it. Being to aggressive without doing your homework may just lead to hurt instead of success. Try to adopt those that may be applicable to your product. Use all of the principles, if possible, for a more successful output.

Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in today’s ultra-permission-based world. Especially when you tell visitors nothing about their friend’s or family’s privacy in the space directly next to the e-mail form. A right viral campaign gets forwarded because consumers are compelled to do so by the glory of the content, not because you bribed them with points or something else. What absolutely will not work: Suggesting that e-mail recipients forward your message to their friends and family will not work. Adding a line at the bottom of your e-mail that reads “Please feel free to forward this message to a friend” is more likely to get it deleted than forwarded. What absolutely will work: Offering something worthy of sharing like a valuable discount, vital information or offering an incentive for sharing like additional entries into a sweepstakes or an added discount or premium service will work. Relevant or timely information, research, or studies that are included in your e-mail might encourage the recipients to share with their family and friends. Interactive content like a quiz or test, especially if it’s fun, will inspire forwarding. Jokes and cartoons are nearly always forwarded to everybody the recipient knows.   Why?  Because they are entertaining and entertainment is meant to be shared. A really cool multimedia experience is always going to achieve a lot of pass-along. Rich media is new and the novelty and tech factors alone are often enough to make the e-mail recipient keen to share it. Oops!  Nearly forgot one really vital thing. . . . You can craft a brilliant e-mail following all the rules, but if a consumer visits your site and has an experience less that what was promised, you are going to achieve viral marketing, alright. . . the terrible kind.   So be certain that your product or service is ready and is as advertised.

Viral marketing is based on how humans behave naturally . The simplest way to describe Viral Marketing is to compare it to word of mouth marketing. ‘Viral Marketing’ is a term that emerged in the late 1990s during the first fantastic internet boom and while many of the buzzwords and wisdoms to emerge from that age have cheerfully and gratefully been forgotten, the notion behind viral marketing is as relevant today as ever. One example of successful viral marketing is Hotmail, a company, now owned by Microsoft, that promotes its service and its own advertisers’ messages in every user’s e-mail. But, viral marketing is one of the simplest and cheapest things you can do to grow your online presence and turn your efforts into a money maker. Viral marketing has certainly gained its popularity over the global network. More and more businesses are adopting this marketing strategy to gain their honest share in the market. The approach developed by Hotmail in increasing its number of subscribers is one classic example of viral marketing. How Hotmail Did ItHotmail is one of the first web-based email provider that gives away email addresses for free. Their marketing approach starts by giving free web-based email addresses and additional services. Each of the messages sent with a Hotmail address has an advertisement at the bottom that goes: “Get your private, free email at http://www. hotmail. com. ”Then, of course, Hotmail subscribers will use the service to send messages to their friends and colleagues. These friends and colleagues will get the message and read it, and then clicks on the link at the bottom. They will also sign up and be a subscriber like what the sender did. Then these new subscribers will also email their own set of friends. The cycle goes on and on. This is why viral marketing has the power of reaching thousands, even millions, of people in such a small time and with small effort from the one who initiates it. Elements of Viral MarketingDr. Ralph Wilson, an e-commerce consultant, named six elements or basic principles of viral marketing. A viral marketing technique need not have all of these, but the more principles it follows, the more powerful the strategy will be. 1. Give away products or services. This is the first and most basic principle of viral marketing. When a person hears the word “free,” it elicits the interest in him and will avail of that free product or service, for sure. Having cheap or inexpensive products may also do the trick, but “free” will give much quicker results. Patience is vital in viral marketing. Giving away products for free may not earn profit today but if the business gets to develop customer base by giving something for free, it will soon generate income for them. 2. Simple transfer to others. The medium used to carry the marketing message to other people should relatively be simple. Viral marketing has been powerful over the internet because of the ease of communication the technology offers. Email, web sites, software downloads are just some examples that can be used in viral marketing. Also, it is better that the message be small for simple copying and transmission. Simple and small but straight to the point is best, just like Hotmail’s advertisement at the bottom of each email sent out. 3. Scalability from small to very large. When viral marketing is used as a marketing style, it is best that the business is prepared for rapid growth. In cases of increasing web traffic thru viral advertising, the web owner should make sure that the host server is prepared enough to handle the expected increase in traffic within a small period of time. This should not be taken for granted; else, it will defeat the purpose of doing viral marketing. Once people notice that the site takes a long time to load, they will just leave and forget about it. That means an automatic loss of potential customers. 4. Exploit motivation and behaviors. A marketing strategy that builds on motivation and behaviors of people for its transmission is a certain plus. People like to be well loved. This motivation will drive them to communicate to more and more people to be known. 5. Utilize existing networks. According to social scientists, an average person has about 8 to 12 members in their close network of family, friends and colleagues. Moreover, internet gives way to making a larger network circle. Learning to use these existing networks in viral marketing will yield better results. 6. Take advantage of other’s resources. Viral marketing need not consume all your resources away. Using other web sites in posting your articles, for example, will get them read by a large number of people without the need of making your own web page. It is best to learn these basic elements or principles of viral marketing first before really doing it. Being to aggressive without doing your homework may just lead to hurt instead of success. Try to adopt those that may be applicable to your product. Use all of the principles, if possible, for a more successful output.

Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in today’s ultra-permission-based world. Especially when you tell visitors nothing about their friend’s or family’s privacy in the space directly next to the e-mail form. A right viral campaign gets forwarded because consumers are compelled to do so by the glory of the content, not because you bribed them with points or something else. What absolutely will not work: Suggesting that e-mail recipients forward your message to their friends and family will not work. Adding a line at the bottom of your e-mail that reads “Please feel free to forward this message to a friend” is more likely to get it deleted than forwarded. What absolutely will work: Offering something worthy of sharing like a valuable discount, vital information or offering an incentive for sharing like additional entries into a sweepstakes or an added discount or premium service will work. Relevant or timely information, research, or studies that are included in your e-mail might encourage the recipients to share with their family and friends. Interactive content like a quiz or test, especially if it’s fun, will inspire forwarding. Jokes and cartoons are nearly always forwarded to everybody the recipient knows.   Why?  Because they are entertaining and entertainment is meant to be shared. A really cool multimedia experience is always going to achieve a lot of pass-along. Rich media is new and the novelty and tech factors alone are often enough to make the e-mail recipient keen to share it. Oops!  Nearly forgot one really vital thing. . . . You can craft a brilliant e-mail following all the rules, but if a consumer visits your site and has an experience less that what was promised, you are going to achieve viral marketing, alright. . . the terrible kind.   So be certain that your product or service is ready and is as advertised.

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